Web Traffic Super Spikes
Hypothetical In Person Questionnaire
How many of us want to increase traffic to our websites?
>> Everyone raises their hand!
How many use one of the following: social bookmarking, blogging, search engine optimization, article marketing?
>> Again, everyone raises their hand and nods their head to affirm
How many really understand the true nature of web-based traffic?
>> Some hands raised, some people look to the ceiling as their mind dissects the question, and some people just have no clue.
Understanding the web’s inherent nature
Physorg published an article today suggesting that two electrical engineers have found the answer. Read more
You proved your business idea - now what!?
Milestone month!
During the last month, my business partner and I conducted interviews, obtained feedback, incorporated the feedback into our product, and signed the company’s first paying subscribers. It has, in short, been a momentous month, one that has infused both of us with a sense of optimism.
I attribute our modest success to three things: (1) insights into an opportunity born from efforts tangential to our first, and ultimately failed offering, (2) feedback from industry experts who have been generous enough to improve upon our insights, and (3) our rapid incorporation of feedback into our product.
Read more
S(M-cubed): Social Media Marketing Metrics -
Metrics, Metrics, Everywhere, But Which to Use?
MarketingCharts has a good write up on a report issued by Paul Gillin, author of The New Influences. The good news for Social Media Marketers is that SMM tools continue to see strong adoption, with blogs and online video leading the pack. The bad news, however, is that there is little consensus on how to best measure their effectiveness, the absence of which makes calculating consistent, reliable ROI numbers impossible. Rather than questioning whether social media lacks strong metrics, I think we should rephrase the question, beginning with What are my organization’s goals with SMM campaigns? Defining campaign goals upfront can provide the framework needed to effectively measure SMM.
Why Are Organizations Employing Social Media?
*graph is from the report
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About
My name is Arpan and this is my blog! I'll be writing about things I find interesting, and hopefully some stuff that you might too. Some posts are intentionally controversial and are intended to provoke discussion. Don't be shy!
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